Diffusion of Innovations Theory
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چکیده
Diffusion of innovations is a theory profound by Everett Rogers that seeks to explain how, why, and at what rate new ideas and technology spread. Rogers argues that diffusion is the process by which an innovation is communicated over time among the participants in a social system. For Rogers (2003), adoption is a decision of “full use of an innovation as the best course of action available” and rejection is a decision “not to adopt an innovation”. Rogers defines diffusion as “the process in which an innovation is communicated thorough certain channels over time among the members of a social system” . As expressed in this definition, innovation, communication channels, time, and social system are the four key components of the diffusion of innovations.
منابع مشابه
study of the ways to diffuse the Islamic Revolution values through Hajj based on the Theory of Diffusion
The theory of diffusion is one of the prevailing theories on the explanation of the quality of dissemination of innovations, expansion of ideas and thoughts in the area of culture.The present research is an attempt to respond to this question: Is it possible to disseminate the Islamic Revolution values and ideals through the window of Abrahamic Hajj into the world of Islam? And if the res...
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